Digital Marketing Trends To Lookout For in 2020
Digital marketing is a commonly used word, and while this article talks about the trends in Digital Marketing in the year 2020, first, let’s get down to the basics. While most of us are familiar with the term digital marketing, not everyone knows what exactly it is. Well, as the name suggests, it is simply the marketing and campaigning of products and services through digital means primarily through social media. It mainly focuses on advertising a particular product and its benefits through the use of the Internet to improve sales for the manufacturers of the products or services. Social media pages, websites, mobile applications, email services are all used to bring about this marketing. Now that we know the basics let us look at the trends in digital marketing that are to be in motion in 2020.
The digital world is continually evolving, and while digital marketing is an excellent tool for companies to increase their product sales and thereby the overall revenue, it is important to be up-to-date with the constant changes and latest technologies in the same field. This will always make sure that you have a competitive advantage and thus will only lead to increased growth of your company. Here are the top predicted trends of 2020 in digital marketing:
Instagram is everyone’s favorite social media, and various businesses and companies have used this to their advantage with the help of various relevant business tools that can be accessed within the app itself. One such tool is the posts that can be modified to make them instantly shoppable by simply clicking on a tag that pops when you click on the picture of a product you would like to buy. And the best thing is that you can find such shoppable posts not just on Instagram, but on other social media sites such as Facebook and Pinterest too. The availability of apps with shoppable posts is only likely to increase in the coming years.
Curating interactive content
Most users love interactive content and more and more businesses are now looking for different ways in which they can make their posts and content more interactive so that it will help customers to engage more frequently and for longer durations.
Customization and personalization of products and services is another trend that is bound to take the digital marketing industry by storm. Users are more likely to buy products or opt for a service when they can modify it to their needs and wants while also retaining its basic structure. A personalized product will also make sure that the user comes back to the shop again.
People always are attracted to visuals, and this simple thing can be taken to great advantage by creating visually appealing and aesthetically pleasing content through images and videos.
Videos are likely to take over the industry this year and the next, as well as the coming years. Surveys also show that people are more likely to watch live videos on sites like Instagram and Facebook more than a previously recorded video. Businesses can take advantage of this by increasing the marketing campaigns on such live videos.
Introduction of 5G technology
People are only going to increase their mobile usage, especially with the introduction of 5G technologies that will ultimately enhance your internet experience and make it much quicker.
Voice assistants like Alexa and Siri are already taking the world by storm, and they are going to continue doing so with the latest developments in their technologies that will enable them to provide more personalizes services and accurate information.
Promotion through social media stories
Stories always have a touch of personalization to them, and users are more likely to engage in stories on Facebook and Instagram, rather than spending their time on posts that are thoughtfully and carefully curated to make users buy products.
Instagram stories have features like polls and questions where users can actively engage with them.
Keeping these trends in mind, one can surely flourish in digital marketing in the upcoming year.