What To Expect With Reliance Group’s Newest Launch - Jio GigaFiber!


“Money: Power at its most liquid” - Mason Cooley


The first thing that comes to any Indian’s mind, upon hearing the above words is the ‘Reliance Group of Companies’. A group of companies owned by some of the wealthiest people in the country, who are known for their, ‘Big-Bang Entrance’ attitude in any industry they decide to step/diversify into.


The newest obsession of Reliance is the youngest corporate successor to their 2 yr old brainchild RelianceJio Mobile Network, the Jio GigaFiber. For those of our readers to whom this may sound like an unfamiliar term; Jio GigaFiber was announced at the last Annual General Meeting of the Reliance Group, where it was told that it would be the largest fibre footprint encompassing broadband network in the world.


Apart from the fancy facades, this one really means business, Mr.Mukesh Ambani says,


“250,000 Crores have been invested in mobile and broadband connectivity”.


Jio GigaFiber proudly puts forward a figure of internet speeds upto 1gbps and with such speed, streaming 4k content on the Jio set-top box, GigaTV, will be a cakewalk.


This is the top line of the internet that we are soon to witness in the near future.


As A Consumer What Can You Get From Jio GigaFiber


Think Google Home juiced up with those special boosters. Jio GigaFiber aims to make every home a smart home without any hassle with its to be offered services like GigaTV, ultra-speed internet going up to 1 Gbps, voice control, HD and 4k content on your fingertips without any lag and advanced solutions for a smart home like e-commerce, virtual reality, home appliance connectivity and much more. Jio Gigafiber’s claims seem to have taken a modern consumer’s needs into account with intricate introspection and an immaculate vision, as the future is what we build on now.


Now that we all know about Jio GigaFiber let’s have a look on its effects in various sectors.


Stock Markets


The first place that is affected by an investor sentiment storm is the Indian stock markets, by any announcements made by the Reliance Group of Companies. With the unveiling of Jio GigaFiber to the world, other internet service provider (ISP) companies, almost immediately faced a significant turmoil in their buying-selling numbers. Even the so-called big whales of the ISP industry like Hathway Cable & Datacom Ltd., Siti Networks Ltd., Den Networks Ltd., etc. faced a steep downfall in their share prices, as the investors foresaw a threat to their investments with Jio GigaFiber entering their market space.



Related: Jio-Screenz Partnership Will Revolutionize Passive Advertising



Overall Impact On The Over-the-top (OTT), Cable & Broadband And DTH Industry



On the entrance of JioGigaFiber, Mr. Ashish Pherwani, partner (media and entertainment) at consulting firm EY says,


“The more there is wired infrastructure in place, the more houses that have fibre, the better it is for OTT platforms. It will boost the subscription-led OTT since one can watch OTT on TV. In fibre-to-home, user will get high-quality broadband, much better than all others.”


Over-the-top video streaming brands like Netflix, Amazon Prime, Hotstar, etc. can be seen to have a substantial gain in user reach and market capture with the kind of user base Jio GigaFiber plans to create.


As far as the cable & broadband and DTH sectors are concerned, the stock market reactions are hinting towards their replacement. However, some industry experts still have reason to believe that, of course, a significant impact will be felt in the industry, but we shouldn’t forget the kind of widespread reach cable already has especially in the rural and remote areas, even some cable providers can also provide internet. And then there are reasons like convenient service, familiarity, display of local content, etc. which still gives the prevalent cable industry an edge and power powder.


The DTH sector, as reliable sources reveal is in a bit of a tricky situation here. They soon need to make some significant upgrades to their systems and services to be able to stand a chance against Jio GigaFiber.


Consumer Behaviour


Unlike the RelianceJio mobile network which required a mere change of a SIM card to gain access to all of Jio’s services and perks, the cable & broadband segment is a little more complicated than that. It is still a question as to if a consumer would be willing to shift from their current service provider and go through the entire setup process for Jio GigaFiber.


However, Reliance is known to go to any extent to please their potential and present consumer base by offering them the most lucrative and beneficial deals prevalent in the industry, for example, Reliance has already claimed to setup Jio GigaFiber within an hour at your home. Having spoken of the challenge above, Jio GigaFiber is sure to capture a certain urban-class of consumers who deal with internet on a daily basis and are always on the lookout for something faster and better. And if a little extra came with it, that doesn’t hurt anybody.


What Do You Have To Do To Get Access To Jio GigaFiber Plans And Perks?


Jio GigaFiber is currently in its BETA stage and is being tested in about 1000 homes across the country. Jio GigaFiber plans to roll out an open retail consumer registration by the 15th of August, 2018 onwards. Registrations can simply be done via the MyJio mobile app or through Jio.com.


Jio GigaFiber has surely made the storm-door entry with its unveiling as expected from Reliance group, but the reality of its execution can only be judged upon its official launch and roll out. As per Reliance Group’s claim, Jio GigaFiber sure sounds like a winner in all aspects it beholds and our new age of internet will arrive at your doorstep knocking at the highest speeds one can imagine in this day and time.


As read on Jio.com, the company says,


“Now, imagine a high-speed private internet highway right inside your home.”


One can only sincerely be hopeful, that this imagination does transcend itself into reality and gives tangible and relevant results as expected in due course.



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