DIY Hacks - Easy SEO Tips For Small Businesses and Startups
Among the millions of websites on the internet, some of them are the most popular, and some of them are not. Even if some of them present the same type of content, they might be a considerable difference between the visitors and user base.
Do you ever wonder why this situation happens? The simplest answer to this question is that some of them have excellent search engine optimization and most of them do not have. Search engine optimization, often referred to as SEO is a field where website developers try to rank their website position higher in the search results.
There is a race between websites to rank higher in the search results of Google. But not all of them can win this. Google filters content based on quality and user interest. Whenever someone searches a query, Google filters millions of web pages and combine them as a result for the relevant query.
SEO is a time-consuming process and requires specialized skills. SEO is a must step to do if you own a website. Nowadays most businesses have their sites. Big companies spend thousands of dollars on SEO.
Some of them have a separate department just for SEO. Big companies hire professionals for better SEO. But not everyone can afford to hire professionals. Small businesses and startups can't spend much more amount of money on SEO.
Small business owners often get confused about how to compete with big businesses and make their website ranking higher. If you own a small business or a startup, here are some tips that will certainly help you.
- Write Blogs
You should create a blog and update relevant content frequently. Content is the essential part of any information. You might have noticed that most of the popular websites on the internet are full of useful content.
Unique and frequently updated content attracts visitors. Users like to read something different from usual. Keywords are the essential part of any search result. If you have a content-rich website, then more keywords will help you in SEO. This way you can make Google notice your site.
- Work On An Exact Goal
If your business or startup has a specific goal, this will be helpful in SEO technique. You need to work on things that make your website special. This way you can find out unique keywords for your website. The specific content related website attracts users who have a similar interest.
- Local SEO
Google filters search results based on region. If set your location in the USA on Google and try to search for products, it will show you sites that are having the product in America. But if you set your location in India, then it will first show you results from India websites. This is the way local SEO works.
By listing your business location on Google Maps, you can get local visitors to your website. You can claim your physical presence on Google Maps. If you own a restaurant, you locate your position on Google Maps, Some in your area who is looking for lunch can see that your restaurant is nearby. This will help you to expand your business.
- Share Your Content On Social Media
Facebook, Instagram, Twitter and other popular social media platforms have millions of users across the world. Sharing your content on social media will help you to gain more visitors to your website. This step will help you to create brand awareness among people.
Using social media, you can promote your brand, product, company, startup. This way you can get the right traffic to your website. Many companies use social media to make product awareness. Ultimately this will help you to optimize your website’s rank in search results.
- Build A Responsive Website
Millions of internet users use the internet on their mobile devices. The number of mobile internet users is increasing day by day. You should design your website with this idea in your mind. Create a website can serve both desktop and mobile users.
The browser will detect the device which is being used to open your website and will show the device-specific version to the user. So your website will be presented as a mobile site to a mobile user and as a desktop site to the desktop user.
Making your website mobile friendly is a quick and cheap process. Major popular websites focus more on mobile websites because most of their users are coming from mobile devices.
- Optimization Of The Website
Optimize your website for better performance. It will decrease the website load time. Google ranks websites based on their load time and performance. If your website loads fast, your ranking on search results will significantly increase.
Good Design makes an impression on the user. Selecting a good design will make your website beautiful. Users may like to visit your site more often if your website is attractive and full of content. The layout of the website also plays an important role.
- Tools for SEO
- Google My Business
Google My Business is must to use tool for business owners. List your business or startup in Google My Business. Add your business name, address, contact number, email id, etc. Write a short description of your business. Add the same information on your website on the contact page. This way Google will find out similarities between your Google My Business account and your website. Ultimately, Google will know that this is your website. Google will show your website in results to the local users if the relevant query is searched.
Users can rate and give feedback about your business. You can solve their queries. A user can share a review of your website. Reviews and ratings can be useful in SEO. If your company has a higher rating and positive reviews, Google is more likely to recommend your website to the users.
Some other tools and websites you should definitely check out
- Moz Pro
- Screaming Frog SEO Spider
- Answer the Public
- HubSpot SEO