7 Effective DIY Tricks For Local SEO
In today’s time, the world we know is more appropriately called as the World Wide Web, where we all are trying to get across, and cash on the opportunities we think are most suitable as per our skills, values and/or potentials. One of the most effective ways to come out on top, in this constant Page-Rank War, is through SEO (Search Engine Optimization).
I’m sure you must have Google searched this term, which would have expectedly returned complicated terminologies and techniques, making you feel; only an expert can do it. That’s only partially true since the SEO needs for every Product/Service vary, and in this article, I’m going to iterate the 7 most basic and effective DIY (Do It Yourself) techniques to make your business stand on top of any local search engine’s result.
Before the application or discussion of any SEO techniques, one must know the importance of Keywords. A “Keyword” is basically the word/s a visitor might use to search for your targeted product or service.
Some DIY techniques for a successful Local SEO are as follows:
- Finding the right keywords:
Use tools like Google Keyword Planner for you and your competitor’s website/s for a list of most suitable Keywords for you.
Ask your Customers or Visitors either face to face, or in the form of a survey that what are the Keywords they searched for or would search for while looking for your Product/Service or a similar one.
- Optimizing your On-Page content:
Title Tag must be crisp, including your main Keywords, as it’s the most important part of SEO. The first 64 characters of it are picked up by a Google search result as a Click-Through Link.
Meta Tags help your audience, to be re-directed to your Page from the search results. Keep the Meta Tag descriptions short, i.e., under 100-140 characters, including 1-3 Keywords relevant to the landing page’s content.
H1 Tag is the header of the Page. You should have only one H1 Tag, which is self-explanatory of the page’s content and catches the visitor’s attention.
Alt Tags are relevant keywords in image filenames and their mouse-over descriptions.
- Social Media:
Engage your website on various social media platforms like Facebook, Instagram, etc. via paid or organic promotion. Higher audience activity posts result in a higher Page Rank.
- Use WordPress:
Create a blog for your website on Wordpress, if you don’t already have one. Giving out at least 1-2 articles per week of 1000-2000 words, that include relevant keywords of your website, can substantially increase your Page Rank. Also, Include referral links.
- Customer Interaction:
Interact with your customers not only through your website but also through other mediums, like Facebook, Instagram, Google Listings, Bing Local, etc.
- Use Google Alerts:
Use Google Alerts to track other Websites/Blogs mentioning your company or website name. This can be quite useful to create mutual Third-Party referral links.
- Target Relevant Bloggers:
Local bloggers relevant to you can really boost your Page-Rank using Third-Party referrals and mentions. Google recognizes and trusts these referrals and mentions, faster than any other medium.
The above techniques are sure to give you a great head start, but it’s important to keep in mind that all SEO techniques are, not time bound but, with consistent effort and time it can work very effectively. With this thought, we wish all our Valued Readers a very Good Luck in their endeavors.