10 Cool SEO Trends To Lookout In 2018
It is no secret that using the right SEO strategies is the key to a successful online business. Google is continually updating their algorithms. Therefore, to rank better in Search Engine Results Page (SERPs), it becomes necessary for the companies to upgrade their SEO strategies continually.
SEO techniques that dominated the searches once are now out of the game. To stay ahead of your competitors, you need to focus on SEO strategies that will dominate the searches in the coming future.
Here are some SEO trends for 2018 that will help you rank higher in SERPs and grow your business:
Voice search is emerging, and it is likely to dominate the searches on the internet in the future.
20% of the searches on the internet are voice searches. One-fifth of searches on Google are voice searches. Users are opting for voice searches because it is easier to speak than to type. Thus, it becomes essential to write conversationally and focus on conversational keywords.
To perform better in voice searches, you should create content for searcher intent. This means creating conversational content that will answer the users’ queries.
2. Site Speed Matters
People need results, and they need them fast. Google has announced that site speed is a crucial factor for ranking of web pages.
If your site loads fast, you are going to rank higher in web results. People do not like slow-loading sites. The bounce rate increases as the loading time for your web page increases.
The loading time for a page increases from
- 1s to 3s the probability of bounce increases by 32%.
- 1s to 5s the probability of bounce increases by 90%.
- 1s to 10s the probability of bounce increases by 123%.
Google penalizes the sites with higher bounce rates, and they do not appear in the top positions in SERPs. Make sure your site loads fast if you want to rank higher in Google search results.
3. Long Content is the Key
Google likes long, informational content. Longer content receives more social media shares and performs better in search engine page results.
A study conducted by Brian Dean, founder of Backlinko, found that longer content is likely to rank higher than the short content.
Top 10 results in SERPs contain more than 2000 words on an average.
That doesn’t mean producing a 5000-word poor quality article. Quality should be maintained. If you are writing longer articles and maintaining the quality as well, only then you will be awarded.
4. Mobile Optimization
More and more people are browsing the internet from their mobile devices. The percentage of users surfing the web from their phones is more than the users browsing from the desktop.
You must have a mobile-optimized site. It is necessary to have your site for mobile devices if you want to rank better. Mobile-first indexing is playing a crucial role.
Google prefers sites which are optimized for mobile phones and those sites rank higher in SERPs.
With the Mobilegeddon update, businesses are now optimizing their content for mobile devices.
If your website is not optimized for mobile phones, then your rankings would be affected badly.
5. RankBrain Changes Everything
If you want to rank higher, you need to optimize your site for RankBrain. RankBrain is the third most important ranking signal.
RankBrain is a machine learning algorithm. It is used by Google to sort the search results. It understands the user keywords and checks how users interact with those keywords.
It would measure:
- Dwell Time
- Bounce Rate
So if a user like a page, it would place it higher in SERPs otherwise it would be dropped down and replaced by some other page.
If your website has higher CTR and dwells time with a low bounce rate, then you are going to rank better in SERPs.
6. Linkless Mentions
Bing and Google now track linkless backlinks to your site, and they are an important ranking signal. Linkless mentions are the links to a website or a brand without any hyperlink to it.
The more linkless mentions to your site mean higher ranking in SERPS.
Thus, it becomes crucial to involve in conversations on the web.
7. Social Media SEO is More Important than Ever
Search Engines are now giving priority to the sites which have higher user interaction across various social media platforms.
If your content is being shared and liked on social media, then search engines would place your content up and high. You would see a significant boost in rankings if the content has high user engagement on social media.
So, focus on creating content that users will love to share on their social media handles.
8. Link Building Continues to Affect SEO
Link building is one of the top three ranking signals. It is must if you want to increase traffic to your site. Links coming from authority websites to your site tell Google that your website is a quality source and can be trusted.
The websites with more backlinks perform better in SERPs and have higher rankings.
Also, Google focuses on the quality of links. You can get links to your site by:
- Blog Commenting
- Guest Posting
- Broken Link Building
9. SSL Certificates Affect Rankings
Google is continuously taking steps to protect the privacy of the users. Google has already announced HTTPS as a ranking signal.
Transport Layer Security protects data sent from HTTPS. This means data cannot be broken, exchanged or modified. Also, the data is encrypted.
Google favors trusted and secured websites. HTTPS sites are ranked higher than HTTP links.
10. Rich Snippets are Important
A rich snippet is a snippet that contains more information than a standard snippet. They are much nicer than the usual snippets.
Rich snippets have a higher CTR. A higher CTR places your website higher in SERPS because search engines will notice that more and more people are clicking on your site. As a result, rankings will improve.
To get rich snippets, all you need to do is add structured data to your site, and search engines will use this data to create rich snippets.